About Outwear ClothingOur Story

Our Vision

At Outwear Clothing, we envision a world where outdoor enthusiasts can embrace nature's challenges with confidence, wearing gear that seamlessly blends traditional countryside values with contemporary style. Our vision is to become Wales' premier destination for quality outdoor apparel that meets the demands of both rural life and urban adventure.

Our Mission

Our mission is to provide exceptional outdoor clothing and accessories that combine durability, comfort, and style, drawing on our deep farming heritage and outdoor expertise to serve those who share our passion for country living and outdoor pursuits. We celebrate local producers offering the very best products across a wide range of categories.

Who We Are

Born in the heart of West Wales, Outwear Clothing emerged from a shared understanding of rural life's unique demands. Founded by two individuals with deep roots in farming and countryside living, our company brings together decades of practical experience in the great outdoors.

Our authentic connection to the Welsh countryside shapes everything we do. We're not just retailers; we're outdoor enthusiasts who've spent our lives working and living in these landscapes. This intimate knowledge drives our commitment to selecting and providing only the finest outdoor apparel.

At Outwear Clothing we celebrate our community connections, working with the very best brands, internationally and locally to strike the perfect balance between quality and passion.

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Meet Our Team

Steve Evans

Steve Evans

Hi, I'm Steve Evans, one of the partners in Outwear Clothing. I'm a former dairy farmer from West Wales and passionate about the countryside and the benefits it has on mental and social wellbeing. As I can testify, having the right clothing and footwear for all aspects of rural life is key to enjoying any time spent in the great outdoors. As a trout fishery owner, I fully understand the practical needs of what clothing and footwear must offer. My focus is making sure that anyone who spends time outdoors can do so wearing the best possible gear which is warm and waterproof in winter and practical and cool in the warmer months. I look forward to meeting as many of you as possible.

Gareth Wyn Jones

Gareth Wyn Jones

As a respected voice in Welsh farming and a passionate advocate for rural life, I bring my extensive experience and deep connection to the Welsh countryside to Outwear Clothing. My years of hands-on farming experience, combined with my understanding of modern rural lifestyle needs, helps ensure our product selection meets the real-world demands of country living. Through my social media presence, I've connected with thousands of people who share our love for the outdoors, and I'm excited to help bring quality outdoor wear to this growing community of enthusiasts.